Choosing a digital communication agency for law firms in Morocco means choosing who will write in your firm's name. The right agency does not talk to you about "leads" or aggressive campaigns: it talks about clarity, accuracy, confidentiality and professional rules.
In Part 1, we covered the Moroccan context, the 8 most common communication problems law firms face and the line between informing and soliciting. This second part is practical: content that answers real questions, LinkedIn, what an agency actually does, our 6-step method, the channels, published prices and the questions to ask.
This guide is for information only and is not legal or ethical advice. If in doubt, check with your bâtonnier (head of the bar) or your professional body.
Legal content that answers real questions
People do not search for "law firm". They search for an answer to their situation: "how does inheritance work in Morocco when you live abroad", "what are the steps to set up a SARL", "what to do after a dismissal". A general information article that answers these questions clearly is useful, and shows the firm's expertise without promising anything.
| Type of content | Example topic | Rule to respect |
|---|---|---|
| Explaining a procedure | The main steps of an estate settlement in Morocco | General information, no specific case |
| Update on a new text | What a new law changes for companies | Date the article and keep it up to date |
| Frequently asked questions | Documents to prepare before a first meeting | Refer any specific case to a conversation with the lawyer |
| Practical guide | Setting up a company in Morocco: points to watch | No promise of timing or outcome |
| Talk or publication | A conference, an article in a journal | State the facts, without self-promotion |
Each article carries a clear notice: it is general information and does not replace a consultation. It shows its date and the name of the lawyer who reviewed it, and it is updated when the law changes. This content is also what helps Google understand the firm's areas.
LinkedIn and the lawyer's personal brand
Clients often choose a lawyer before they choose a firm. For business clients, LinkedIn is where they check a background, a specialism and a reputation. Morocco has 6.9 million LinkedIn members according to the platform's advertising tools (DataReportal).
- A complete profile: professional photo, a clear headline (areas, city, languages), background, bar, publications.
- In-depth posts: analysis of a text, notes from a conference, explanation of a legal development.
- A realistic pace: two or three posts a month last longer than a daily pace that is dropped.
- What to avoid: posting about matters, celebrating a win, soliciting contacts by private message.
Our personal branding Morocco service helps partners build this profile and prepare restrained posts, always reviewed and approved by the lawyer before publication.
What a digital communication agency for law firms actually does
An agency does not just "build a website". It works on everything a client sees before calling you:
| Area | What the agency does |
|---|---|
| Framework | Written editorial policy, approval rules, list of what the firm never publishes |
| Website | Practice area pages, team, languages, a filtering contact form, mobile speed |
| Complete, consistent profile and SEO for practice area pages | |
| Content | Interviews with partners, writing, review by the lawyer, updates |
| Partners' profiles, the firm's page, in-depth posts | |
| Data | Forms compliant with Law 09-08, limited access, rules for WhatsApp use |
Our 6-step method
Every firm is different, but the approach stays the same. It starts with the rules, not with the tools.
| Step | What we do | What you get |
|---|---|---|
| 1. Audit | Website, Google profile, LinkedIn profiles, enquiries received, the rules of your profession | A clear view of what is missing and what causes problems |
| 2. Framework | Editorial policy, list of things to avoid, approval process | A simple document you can submit to your professional body if needed |
| 3. Website | Structure by practice area, restrained copy, team, languages, filtering form | A website that says what the firm does |
| 4. Google | Complete profile, consistent information, SEO for key pages | A firm that is easy to find and to check |
| 5. Content and LinkedIn | Short interviews, information articles, partners' profiles and posts | Visible expertise, without spending your evenings on it |
| 6. Follow-up | Article updates, review of searches and enquiries received | Decisions based on facts |
Where to invest: the channels that work in Morocco
For a law firm, the order of priorities is almost always the same:
| Channel | Role for a firm | Priority |
|---|---|---|
| Website | The reference: areas, team, languages, contact | Essential |
| Google profile | Being found and checked: address, hours, directions | Essential |
| SEO for key pages | Being found for searches related to your areas | High |
| Partners' LinkedIn | Credibility with business clients and peers | High |
| Information articles | Answering real questions, showing expertise | Medium to high |
| Facebook and Instagram | Practical information; care with tone | Low, depending on the firm |
| Paid advertising | Particular caution for lawyers; check the applicable rules | Case by case |
Send us the link to your website or Google profile and we will tell you the three priorities.
How much does a digital communication agency for law firms cost in Morocco?
These are the "starting from" prices published on our service pages (checked on the day of publication). They are base rates: the final price depends on your project and is confirmed in a quote. The site does not say whether they include VAT.
| Service | Package | Starting from |
|---|---|---|
| Website creation | Le Pilote: showcase site up to 5 pages, delivered in 1 week* | MAD 9,000 |
| Le Commandant: corporate site, full CMS, blog, bilingual, 14 days* | MAD 25,000 | |
| L'Astronaute: custom company website, more than 30 days | MAD 40,000 | |
| SEO | Le Pilote SEO: 5 to 10 keywords, optimised Google profile, 3-month commitment* | MAD 6,000 / month |
| Le Commandant: 10 to 30 keywords, 4-month commitment | MAD 9,000 / month | |
| L'Astronaute: up to 100 keywords, 6-month commitment | MAD 13,000 / month | |
| Brand strategy | Le Pilote: logo, palette, typography, 5 to 7 days* | MAD 6,000 |
| Le Commandant: brand book of 20+ pages, tone of voice, social media templates, 14 to 21 days | MAD 9,900 | |
| L'Astronaute: complete brand platform, 30 days or more | MAD 15,000 |
* According to our service pages, these packages are reserved for companies in their first 24 months of activity. For an established firm, the price is set by quote. Personal branding and digital marketing consulting are priced after a first conversation, depending on the scope of the work.
How to choose the right agency: questions to ask
Before you sign, ask these questions. The answers will quickly tell you whether the agency understands your profession.
- Have you worked for regulated professions before, and how did you adapt your approach?
- Who writes the content, and how does approval by the lawyer work?
- What do you refuse to publish for a law firm?
- How do you protect client confidentiality in content and forms?
- How do you comply with Law 09-08 for forms, messages and files?
- Do the website and content belong to the firm at the end of the contract?
- What does the monthly report contain, and how do you judge the work?
Be wary of promises of "guaranteed clients", advertising campaigns proposed before any audit, and agencies that want to post in the lawyer's name without review.
Advisory firms supported by Hello World include Ina & Co and Sabware (see our case studies page, which shows more than 900 projects delivered and 16 years of expertise).
Frequently asked questions
Can a lawyer have a website in Morocco?
A website that presents the firm, its areas, its team and its contact details is generally accepted; what causes problems is advertising and solicitation. Rules may vary between bars: check yours and, if in doubt, ask your bâtonnier.
Can a lawyer post on LinkedIn or Facebook?
Publishing in-depth content, presenting your background or sharing a talk is different from looking for clients. The head of the Rabat bar has already condemned seeking clients on social media (Bladi.net): stay informative and restrained, and avoid any solicitation.
Can a law firm advertise on Google?
For a law firm, advertising calls for particular caution: check the rules of your bar first. For an advisory firm that is not a law firm, it can be considered with informative messages and no promises. In every case, a clear website and a complete Google profile come first.
What legal content can be published safely?
General information articles: explaining a procedure, an update on a new text, frequently asked questions. Dated, reviewed by the lawyer, with no real cases or promises, and a notice saying they do not replace a consultation.
How should free online consultation requests be handled?
Use a form that asks for the area, city and language, and states that it is not a consultation. Then send a short reply offering a meeting on the firm's terms. Avoid giving legal advice by message or in comments.
Does the website need to be in Arabic and English?
If the firm serves foreign clients or Moroccans abroad, yes, at least for the key pages: home, areas, team, contact. Only translate into languages actually spoken at the firm.
How much does a website for a law firm cost?
At Hello World, website creation starts from MAD 9,000 for a showcase site and MAD 25,000 for a bilingual corporate site with a blog, two packages reserved for companies under 24 months old; custom websites start from MAD 40,000. For an established firm, the price is confirmed in a free quote.
Free download: online visibility guide and checklist for law firms
Related reading
- Law firm checklists for Morocco (Part 2 of the guide)
- Digital marketing for clinics in Morocco: another regulated profession
We start with an audit of your website, Google profile and LinkedIn profiles, then propose a restrained plan that fits the rules of your profession. (+212 6 75 47 20 01)
Sources
- DataReportal, Digital 2026: Morocco (LinkedIn members)
- Bladi.net, Moroccan lawyers and Facebook; AllAfrica, January 2026 (draft law on the profession)
- CNDP, Law 09-08
- Hello World, website creation prices · SEO prices · brand strategy prices
- Hello World, case studies page
