A client is looking for a business lawyer in Casablanca. They type a few words into Google, open two or three websites, look at the Google profile, then call the firm that seems clearest and most serious. That choice often takes a few minutes.
This Morocco law firm visibility checklist helps legal firms be found and understood online, without soliciting clients and in line with the rules of the profession. Part 1 sets the frame: key figures, budget, the indicators to track and a 90-day plan. Part 2 gathers the checklists to tick.
This guide is for information only and is not legal or ethical advice. If in doubt, check with your bar president (bâtonnier) or bar council.
How to use this guide
Read it with the partner in charge of communication and the person who handles calls and emails. Every point not yet in place gets an owner and a date.
- Part 1 (here): understand the context, set a budget, choose indicators and plan.
- Part 2: tick, item by item, what is ready and what remains to do.
The guide is written for law firms, but also for legal and tax advisory firms, notaries and intellectual property advisers. Each profession has its own rules: an advisory firm that is not a law firm does not face the same constraints. Check which ones apply to you.
Key figures for your Morocco law firm visibility checklist
Your future clients are online. But for a law firm, being visible does not mean advertising.
On ethics, the Rabat bar president has publicly criticised seeking clients on social media as contrary to the profession's rules (Bladi.net), and a bill on the profession was under debate in early 2026 (AllAfrica, January 2026). A firm's visibility therefore rests on information, clarity and trust, never on solicitation.
Budget planning worksheet
Fill in this worksheet with your own amounts. The prices shown are the starting prices published today on our service pages; the final price depends on the quote, and the site does not state whether VAT is included.
| Item | Hello World reference (from) | Your budget | Owner |
|---|---|---|---|
| Firm identity (logo, guidelines, tone) | Brand strategy: MAD 6,000 (pack for businesses under 24 months), MAD 9,900, MAD 15,000 | ||
| Firm website | Website: MAD 9,000, MAD 25,000 (packs 1 and 2 for businesses under 24 months), MAD 40,000 | ||
| SEO and Google profile | SEO: MAD 6,000/month, MAD 9,000/month, MAD 13,000/month | ||
| Legal content (articles, LinkedIn) | On quote | ||
| Photos of the office and team | On quote | ||
| Tools (domain, email, booking) | Depends on your tools |
KPIs to track every month
| Indicator | Where to find it | What it tells you |
|---|---|---|
| Searches showing your Google profile | Google Business Profile | Are you found locally? |
| Calls and website clicks from Google | Google Business Profile | Does your profile make people want to contact you? |
| Website visits and most-read pages | Google Analytics or Search Console | Which areas of law attract interest? |
| Enquiries received (form, email, phone) | Internal log | Is visibility turning into contacts? |
| Time to first reply | Internal log | Is your reception up to standard? |
| LinkedIn followers and interactions | Firm's LinkedIn page | Is your expertise visible to decision-makers? |
Your 90-day action plan
| Period | Actions |
|---|---|
| Days 1 to 30 | Check your profession's rules, complete the Google profile, update the "Firm", "Practice areas" and "Contact" pages, set up a form compliant with Law 09-08 |
| Days 31 to 60 | Publish two to four educational articles approved by a lawyer, create or update the LinkedIn page, organise enquiry handling and response times |
| Days 61 to 90 | Add Arabic and English versions of key pages, review the indicators, decide the next topics and adjust the budget |
Need help putting this into action?
Hello World works with advisory firms, including Ina & Co (communication consulting) and Sabware (Salesforce consulting), shown on our case studies page. For a first conversation, use our contact digital agency Morocco page.
We start with an audit of your website, your Google profile and how you handle enquiries. (+212 6 75 47 20 01)
Sources
- DataReportal, Digital 2026: Morocco
- Bladi.net, Moroccan lawyers and Facebook; AllAfrica, January 2026 (bill on the profession)
- CNDP, Law 09-08
- Pricing: brand strategy · websites · SEO
