AI Solutions — Real Estate Sector

AI Solutions for the Real Estate Sector

Automate your lead qualification and dominate the Moroccan real estate market with tireless virtual sales agents.

🏢
Real Estate AI
+0%
Site visits
Boosted lead-to-visit conversion
<1 min
Lead processing
Contacted before the competition
+0%
Lead-to-sale conversion
Precise AI qualification score
0 months
ROI achieved
~360,000 MAD/year savings
Context & Challenges

Real Estate SectorLost leads
cost millions

Developers and agencies in Morocco generate massive volumes of digital leads, but suffer from processing times that are too slow. A lead not contacted within 15 minutes loses 80% of its conversion chances. AI steps in as a virtual SDR that qualifies the prospect instantly, day and night.

Competition is fierce in Marrakech, Casablanca, Tangier and the Atlantic coast. Buyers demand total transparency on construction progress and constant sales responsiveness. Developers who industrialize their sales force with AI gain a structural advantage over their competitors.

Leads not handled in time Delay > 15 min = -80% conversion Human SDRs overwhelmed Manual site reporting Increased OTA competition
🏢
1000
Leads/month
72%
Qualification
+45%
Site visits
2 months
ROI achieved
AI Solutions — Core

Real Estate AI Suite
4 specialized agents

+30%
Site visits
<1min
Lead processing
+22%
Lead-to-sale
4 months
ROI achieved
HW Real Estate SDR AgentInstant 24/7 qualification, converted leads

A suite of 4 AI agents handling qualification, site progress updates, competitive monitoring and automated outbound calls.

  • Zero missed call during peak activity — 100% of incoming flows absorbed
  • Systematic upselling — Drink/dessert suggested with every order
  • Automated loyalty — Smart address book per client
  • Complaint handling — First line with no human intervention
  • Automatic dispatch — To partner drivers (Glovo, Uber Eats)
  • Dynamic AI menu — With photos, allergens and contextual suggestions
360K
MAD saved/year for a mid-size developer
Qualifying 1,000 leads/month without hiring junior sales reps.
Typical customer journey

Lead journey
from A to Z

Three acquisition channels, one unified process. Choose the journey that matches your sales strategy.

1
Incoming lead

Lead generated via Facebook/Instagram Ads for a development (e.g., Marina Tanger)

2
Contact <1 min

The AI contacts the lead via WhatsApp within a minute with a contextualized message

3
Qualification

Budget, city, unit type (T3/T4), purchase timeline — score sent to the CRM

4
Visit appointment

The AI proposes a viewing slot and books the appointment in the sales rep's calendar

5
CRM synced

HubSpot/Salesforce automatically updated with the qualification score

6
Site progress reporting

Buyer receives automated weekly reporting with progress photos

1
Lead detected

Incoming lead via Facebook Lead Ads or website form detected in real time

2
Outbound call

The AI agent initiates a phone call within 60 seconds via VoIP

3
Qualifying script

Natural conversation to identify budget, needs and purchase urgency

4
Human handoff

If qualified, the call is immediately transferred to the appropriate sales rep

5
Appointment scheduled

Site visit booked in Calendly, SMS confirmation sent to the prospect

6
CRM summary

Transcript and qualification score logged into HubSpot/Salesforce

1
CRM lead

Lead automatically imported from Facebook Ads, Mubawab or Avito

2
AI score

The AI analyzes the profile and assigns a 0-100 qualification score

3
WhatsApp follow-up

Personalized outbound campaign based on the detected development and budget

4
Competitive monitoring

Price comparables by area automatically scraped from Mubawab/Avito

5
Site progress reporting

Current buyers receive photos and project progress every Friday

6
Sales dashboard

Conversion KPIs updated in real time for the entire sales force

Key integrations

Connected to your
real estate ecosystem

Two-way sync with your CRM. Every qualified lead automatically receives a score, its information is enriched (budget, unit type, timeline) and a follow-up task is created for the responsible sales rep. Zero manual re-entry.

Direct connection to your Facebook Lead Ads and Instagram campaigns. As soon as a prospect fills out the ad form, the AI agent contacts them within a minute via WhatsApp — before the competition does. 3x conversion rate vs. manual processing.

Primary channel for lead qualification AND site progress reporting to buyers. 94% open rate on WhatsApp. The agent sends photos, videos and weekly updates directly to buyers via their favorite app.

The AI agent checks the sales rep's real-time availability and suggests suitable viewing slots. The appointment is confirmed in Calendly and synced to Google Calendar — with no human intervention. Automatic reminder sent to the prospect the day before.

Automated collection of competitor listings on Mubawab, Avito and SeLoger Maroc. Price comparables by area and property type generated every week. Monitoring dashboard to adjust your selling prices in real time.

Automated outbound calling agent for incoming leads. Natural voice in Darija or French, qualifying script tailored to each development. Handoff to a human sales rep if the lead qualifies. Full transcript logged into the CRM.

Active connections
AI
Integration in a few hours
No overhaul of your existing system required
Deployment tailored to Real Estate

AI SDR Deployment
in 3 phases

A proven methodology to deploy your 4 AI agents across your portfolio of developments, with ROI achieved in 4 months.

1
Mapping & CRM

Inventory of development listings, qualification rules, mapping of the existing CRM (Salesforce/HubSpot), lead sources identified.

Development listings configured
Qualification rules defined
CRM mapped and connected
Lead sources inventoried
WEEKS 1 – 2
Pilot
Mapping
2
Flagship development pilot

Training on a single residential project, A/B testing against a traditional human SDR team to validate the AI qualification rate.

SDR agent trained
A/B test vs. human team
Qualification score validated
Site progress reporting tested
WEEKS 3 – 6
3
Multi-development rollout

Deployment across the entire portfolio, sales force training on AI collaboration, unified sales dashboard.

4 agents deployed
Sales dashboard
AI SDR manual
Full CRM integration
WEEKS 7 – 10
Rollout
Client case — Success story

Concrete results
in real estate

Case study · Residential Developer · Casablanca

Residential developer
3 developments, 150 leads/month

Context: Developer with 3 developments on sale, 150 incoming leads/month, an overwhelmed team of 3 junior SDRs. Initial qualification rate of 38%.

Problem identified
Average lead processing time: 4h. 62% of leads never called back. Team of 3 junior SDRs overwhelmed by Facebook Ads volume. Ad ROI unmeasurable due to lack of CRM tracking.
Solution deployed
HW SDR Agent + outbound WhatsApp campaigns + automated site progress reporting. Sales force trained on collaboration with AI.
Results observed after 4 months
72%
Qualification rate
+45%
Site visits
2 FTE
SDR FTEs saved
4months
ROI achieved

Our sales force has shifted from a volume mindset to a closing mindset. AI gave us back our best people — they focus on visits and negotiations, not on phone follow-ups.

— Sales Director, Residential Developer, Casablanca
Ready to take action?

Accelerate qualification and
sales follow-ups

Activate AI agents capable of processing your leads in real time, running WhatsApp campaigns, qualifying prospects by phone, and improving the visibility of your developments and construction sites for your buyers.