A strong brand on social media does not depend on one great post, but on rules applied every week. This second part of our social media branding checklist for Morocco brings together the five lists your team can tick off.
Each section has 6 to 7 actions. Tick them in order: the brand platform guides the editorial line, which guides the visuals, the calendar and the way you answer messages.
1. Brand platform: the base of your social media branding checklist
- Write in one sentence what the brand does and for whom
- Define 3 values, with a concrete example for each
- Describe 2 or 3 typical customer profiles (age, city, language, expectations)
- List what sets you apart from direct competitors
- Set the tone: formal or friendly, serious or playful
- Choose your publishing languages: French, Arabic, Darija, sometimes English or Spanish
- Write a standard bio for each network
2. Editorial line and content pillars
- Choose 3 to 5 content pillars (behind the scenes, know-how, tips, customers, offers)
- Match each pillar with a platform and a format
- Set a realistic pace the team can keep up
- Plan useful content, not only promotions
- List the topics to avoid
- Build a shared bank of ideas
- Have one person approve the content
3. Visual identity and templates
- Set the colour palette and fonts
- Prepare templates for posts, stories, Reels and covers
- Define a photo style: light, framing, settings
- Plan Arabic versions with a right-to-left layout
- Always place the logo in the same spot
- Use royalty-free or licensed music and images
- Get written consent from people you film or photograph
4. Moroccan social media calendar
| Key moment | Content idea |
|---|---|
| Ramadan | Adjusted opening hours, ftour, values of sharing |
| Eid | Greetings, offers, festive behind the scenes |
| Throne Day | A sober institutional message |
| Back to school and work | New products, organisation, tips |
| Major sporting events (AFCON, 2030 World Cup) | Atmosphere, support, live content |
- Add key moments to the calendar at least a month ahead
- Prepare visuals and copy in advance
- Adapt the tone to each moment
- Plan reply hours during holidays
- Leave room for current events
- Review results after each key moment
5. Community management and messages
- Set a response time and state it
- Prepare standard answers to frequent questions
- Reply in the customer's language
- Plan how to handle a negative review: thank, acknowledge, offer a solution in private
- Move sales enquiries to WhatsApp Business
- Clearly disclose paid partnerships with influencers
- Write down every month the questions that keep coming back
Need help putting this into action?
Hello World helps brands in Morocco define their brand platform, guidelines and content, then run their accounts. Among the clients supported by Hello World: Antika Casa, Maison B, Mandaloun and Urban Jump (see our achievements).
FAQ
Where should I start to build my brand on social media?
With the brand platform: what you do, for whom, with which values and which tone. Everything else follows.
Do I need to be on every network?
No. Choose the platforms where your customers are and that your team can run consistently.
Which language should I post in, in Morocco?
It depends on your audience: French, Arabic, Darija, sometimes English or Spanish. What matters is keeping the same tone in every language.
How should I answer a negative review?
Quickly and politely: thank the person, acknowledge the issue and offer a solution by private message.
How much does social media management cost?
Our "from" prices are published on the social media management page. The final price depends on the quote.
