Part 1 showed why so many leads never become customers. This second part moves to action: how a qualified lead generation agency in Morocco works, with WhatsApp at the centre, a landing page that converts, a 6-step method, the right channels and published prices.
You will also find what works by sector, the questions to ask before choosing an agency, an FAQ and our free checklist.
Why service businesses need a specialised agency
Selling a service means selling trust: a course, a treatment, an apartment or a B2B service is not bought on impulse. Between the ad and the signature there is a conversation, often several.
A generalist agency often stops at the campaign. An agency specialised in qualified leads works on the whole chain: the offer, the page, the form, the reply, the follow-up and the cost per sale. That link between marketing and sales makes the difference.
WhatsApp, Morocco's first sales channel
In Morocco, many prospects prefer to write on WhatsApp rather than fill in a form. Click-to-WhatsApp from a Facebook or Instagram ad reduces effort and opens the conversation straight away.
- Instant reply: an automatic welcome message, then 2 or 3 qualifying questions.
- Handover to sales: once the prospect is qualified, a salesperson takes over with the full history.
- Follow-up: a useful reminder (information, availability), never spam.
Our WhatsApp chatbot Morocco replies, qualifies and passes prospects to the right salesperson, day or evening. For B2B sales, an AI SDR agent can also handle first exchanges and propose meetings.
We organise replies, qualification and follow-up so no contact gets lost.
What works by sector
| Sector | Entry offer | Main channel | Qualifying question |
|---|---|---|---|
| Real estate | Viewing, floor plan, financing simulation | Meta + WhatsApp, Google Search | Budget and planned purchase date |
| Health and wellness | First appointment, check-up | Google Search, Instagram | Specific need and city |
| Training | Information session, level test | Meta, TikTok, Google Search | Target programme and start date |
| B2B | Audit, demo, case study | LinkedIn, Google Search | Job title, company size, timing |
For Moroccans living abroad, a real estate offer benefits from video viewings and call slots adapted to their time zones.
Anatomy of a landing page that brings qualified leads
- A headline that repeats the ad's promise, so visitors know they are in the right place.
- The offer in one sentence: what they get, who it is for and what happens next.
- Proof: real references, photos of the place or the team, published reviews.
- A short form: name, phone, 1 or 2 qualifying questions, consent.
- A WhatsApp button for those who prefer to write.
- A fast mobile page, without a distracting menu.
Our website creation Morocco team designs these pages and connects them to the CRM so every lead lands in the right place.
What a lead generation agency actually does
- Kick-off workshop: with your sales team, we agree on the qualified lead definition, the goals and the response process.
- Offer and page: copy, visuals, landing page, form with consent and WhatsApp button.
- Campaigns: set-up, targeting, budgets, ad tests and retargeting.
- Lead handling: CRM connection, alerts, automatic replies and follow-up sequence.
- Steering: regular check-ins and a monthly report that goes all the way to cost per sale.
Your role stays essential: call back fast, log the outcome of every exchange in the CRM and tell us which leads bought. Without that feedback, no agency can optimise for sales.
Our 6-step method
| Step | What we do |
|---|---|
| 1. Define the qualified lead | With your sales team: need, budget, timing, area |
| 2. Build the offer | A concrete entry offer and a dedicated page |
| 3. Launch the campaigns | One or two channels, targeted on intent |
| 4. Reply within an hour | Automatic WhatsApp, alert to sales, suggested slot |
| 5. Follow up over 7 days | A short, useful sequence for those who did not answer |
| 6. Measure cost per sale | A monthly dashboard, from spend to signature |
A typical 7-day follow-up: a WhatsApp message the same day, a call the next day, useful information on day three, then a final meeting proposal at the end of the week.
Where to invest: the channels that work in Morocco
- Google Search to capture people already looking for your service.
- Facebook and Instagram to create demand and open WhatsApp conversations.
- TikTok for visual consumer offers.
- LinkedIn to reach B2B decision-makers.
- Retargeting to return to people who visited the page without leaving their details.
Our advice: start with one or two channels, measure cost per sale for a few weeks, then expand. If you are in Casablanca, our digital marketing agency Casablanca team is happy to meet you.
How much does a qualified lead generation agency in Morocco cost?
These are the packages published on our lead generation page (checked on 5 November 2026). The ad budget is paid on top, directly to the platforms.
| Package | Price | Scope | Commitment |
|---|---|---|---|
| Le Pilote Croissance | From 7,000 MAD + 30% of ad budget | Up to 2 campaigns (Google Search or Meta) | 2 months |
| Le Commandant | From 15,000 MAD + 25% | 4 campaigns (Google Search + Meta retargeting) | 3 months |
| L'Astronaute Dominance | From 30,000 MAD + 20% | 10 multichannel campaigns | 4 months |
The first package is reserved for companies in their first 24 months of activity. The site does not state whether prices include VAT: the final price depends on the quote. Specific video production or high-end creative design may incur extra fees.
How to choose the right agency: questions to ask
- How do you define a qualified lead, and who validates it?
- Do you measure cost per sale, or only cost per lead?
- Who replies to prospects, and how quickly?
- How do you handle consent and data (Law 09-08)?
- Do the ad account and the data stay in my name?
- What report will I receive each month?
Be wary of "guaranteed leads" promises that never mention sales, and of any offer to buy contact lists.
Frequently asked questions
How much does a lead cost in Morocco?
There is no single price: it depends on the sector, the offer, the channel and the competition. The right indicator is cost per sale, which we track with you every month.
Facebook form or website page: which should I choose?
The Facebook form brings volume; the website page brings more motivated prospects. For a higher-commitment offer, prefer the page or WhatsApp, or add a qualifying question to the Facebook form.
How can leads be qualified automatically?
With 2 or 3 questions in the form or on WhatsApp (need, budget, timing), then an automatic status in the CRM. A WhatsApp chatbot can do this at any hour.
How quickly should we call a prospect back?
Within the hour. According to the Harvard Business Review, companies that contact a lead within an hour are nearly 7 times more likely to qualify it.
Which CRM should an SME use?
A simple tool the whole team actually uses, connected to your forms and WhatsApp. We help you choose and set it up.
Do you charge per lead or a fixed fee?
Our packages are monthly fees plus a commission on the ad budget, detailed above. We track cost per sale rather than lead volume alone.
Free download: Qualified Lead Generation Guide and Checklist for Morocco
We start with an audit of your offer, your campaigns and your sales follow-up, then propose a clear plan. (+212 6 75 47 20 01)
