In Part 1 we looked at online advertising in Morocco in numbers and the 8 most common problems in ad accounts. This second part moves to action: where to spend platform by platform, the Moroccan calendar, the method of a Google Ads and Meta advertising agency in Morocco, starting prices and the questions to ask before signing.
If you already run your campaigns in-house, you can use the method as it is. If you want support, our lead generation Morocco service applies it every day.
Why Moroccan advertisers need a specialised agency
The platforms have made advertising easy to launch, but not easy to make profitable. A profitable account needs technical skills (tracking, bidding, structure), creative skills (visuals, videos, copy) and a good knowledge of the market: languages, seasons, buying habits and the role of WhatsApp.
A specialised agency brings these skills together, along with an outside view. It quickly spots what an in-house team, busy with daily work, no longer sees. For bigger decisions (positioning, overall budget, priorities), our digital marketing consulting Morocco offer complements campaign management.
Platform by platform: where to spend in Morocco
| Platform | Main role | Good for |
|---|---|---|
| Google Search | Capture purchase intent | Local services, B2B, urgent needs, comparisons |
| YouTube | Build awareness and explain | Products that need a demo, brands at launch |
| Facebook and Instagram | Create demand, retarget | E-commerce, real estate, training, leisure |
| TikTok | Reach and short video | Younger audiences, visual products, launches |
| Reach decision-makers | B2B, recruitment, high-value offers |
Each platform's ad reach is in Part 1 (source: DataReportal). Start small on one or two platforms, prove profitability, then expand.
Search or social: capture demand or create it
Google Search answers someone who is already looking: "plumber Casablanca", "POS software price". The demand exists; you need to capture it before your competitor.
Meta and TikTok speak to people who are not looking for anything. You have to stop them in their feed with a strong creative, then retarget them. It takes longer, but it is how a market grows.
The Moroccan advertising calendar
| Period | What changes | What to prepare |
|---|---|---|
| Ramadan | Shifted schedules and habits, strong evening activity | Dedicated creatives, delivery adapted to evening hours |
| Eid | Festive shopping, gifts, travel | Clear offers and delivery dates announced early |
| Summer (Moroccans abroad) | The diaspora returns: real estate, leisure | Campaigns that also target abroad, in French and Arabic |
| Back to school | Schools, training, equipment | Campaigns launched several weeks ahead |
| Black Friday | Strong e-commerce competition | Retargeting audiences built in advance |
Our 6-step method
| Step | What we do |
|---|---|
| 1. Audit | Accounts, tracking, pages, creatives and past results |
| 2. Tracking | Conversion plan, calls and WhatsApp, sales import |
| 3. Structure | Simple campaigns, negative keywords, clean audiences |
| 4. Pages and creatives | One page per offer, visuals and videos to test |
| 5. Launch and tests | New creatives every week, budget moved to what sells |
| 6. Sales-driven management | Reporting on cost per customer, not only cost per click |
In practice, an online advertising agency handles the strategy, campaign set-up, visuals and copy, conversion tracking, ongoing optimisation and a clear report. The accounts stay in your name.
How much does a Google Ads and Meta advertising agency in Morocco cost?
Here are the "starting at" prices published on our lead generation page, checked on 13 November 2026. They are base prices: the final price depends on the quote.
| Package | Starting at | Fee on ad budget | Campaigns | Commitment |
|---|---|---|---|---|
| Le Pilote Croissance | 7,000 Dhs | 30% | 2 (Google Search or Meta) | 2 months |
| Le Commandant | 15,000 Dhs | 25% | 4 (Google Search and Meta retargeting) | 3 months |
| L'Astronaute Dominance | 30,000 Dhs | 20% | 10 (Search, Display, Meta and video) | 4 months |
Good to know: the ad budget paid to Google, Meta or TikTok comes on top of the fees. According to the service page, the first package has preferential pricing reserved for businesses within their first 24 months of activity.
How to choose the right agency: questions to ask
- Will the ad accounts be in my name?
- How do you track calls and WhatsApp messages?
- Which metric defines success: clicks, leads or sales?
- Who creates the visuals and videos, and how often are they refreshed?
- Who takes care of the landing pages?
- What is in the monthly report, and who explains it to me?
- How do you handle sensitive sectors and consent (Law 09-08)?
Businesses that Hello World has worked with include Mr Bricolage, Daba Pneu, Yves Rocher and Urban Jump (see our case studies page).
Frequently asked questions
What is the minimum Google Ads budget in Morocco?
There is no universal minimum: it depends on your sector, competition and area. Start with a budget that gives enough data to judge, then increase spend on what sells. Our downloadable guide includes a grid to calculate it.
Meta or Google: where should I start?
Google if demand already exists; Meta and TikTok if you need to create it. Many businesses combine both.
How much does a Google Ads agency cost?
At Hello World, packages start at 7,000 Dhs plus a fee on the ad budget (prices checked on 13 November 2026). The final price depends on the quote.
Are the ad accounts in my name?
Yes, that is our rule: accounts are opened in your company's name and you keep admin access.
How long before I see results?
First signals come within a few weeks, once tracking is reliable and the platforms have learned. That is why our package commitments run from 2 to 4 months.
How do I track sales made on WhatsApp?
Track clicks to WhatsApp, record the source of each conversation and import closed sales into the ad platforms.
