SaaS Marketing Guide and Checklist From Morocco (Part 2): the Checklists

Here are the Morocco SaaS checklists to tick with your team: message, homepage and pricing, trial and activation, B2B acquisition and LinkedIn, expansion to Africa and Europe. Every unticked box becomes an action, with an owner and a date.

In Part 1, we set the framework: key figures, budget worksheet, metrics and a 90-day plan. This second part is the working tool.

1. Morocco SaaS checklists: positioning and message

• The ideal customer is described in one sentence: sector, size, decision maker's role, country.
• The problem you solve is written in your customers' words, not the tech team's.
• The message fits in one sentence: for whom, what result, how fast.
• The three main competitors or alternatives (Excel, a foreign tool, custom software) are identified.
• What sets you apart is clear: language, local support, price, integrations, compliance.
• The same message is used on the website, LinkedIn, sales decks and demos.
• Three proofs are ready: a use case, a real product figure, a customer review authorised in writing.

2. Homepage and pricing page

• The homepage headline says what the software does and for whom, in under ten words.
• There is one main button: free trial or demo, depending on your sales model.
• A screenshot or short video shows the product in action.
• A pricing page exists: prices or "starting from", or at least what each plan includes.
• Common questions on price, commitment and data security are answered.
• The site is available in French and English, and in Arabic if your markets need it.
• The site is fast on mobile and the forms work.
• Customer logos appear only with their written consent.

3. Trial, demo and activation

• Trial sign-up asks for the minimum information.
• The first "moment of value" is defined: the action that shows the customer the software helps.
• Welcome emails guide users to that first moment of value.
• Demos can be booked online, with slots that suit your customers' time zones.
• A short demo script starts from the customer's problem, not the feature list.
• Every trial that does not convert gets a follow-up and a question: what was missing?
• Trial-to-paid conversion is reviewed every week.

4. B2B acquisition and LinkedIn

• The founders' LinkedIn profiles are complete: clear headline, summary, link to the website.
• The founders post regularly: lessons learned, advice, behind the scenes of the product.
• The company LinkedIn page is up to date and posts at least once a week.
• A list of target accounts (companies and decision makers) is built and tracked in the CRM.
• Only one test campaign runs at a time, on one channel, with a clear objective.
• Each campaign is judged on demos and subscriptions, not clicks.
• In-depth content (guides, case studies) answers buyers' questions.
• Collected contacts comply with Law 09-08 in Morocco and GDPR for European prospects.

5. Expansion to Africa and Europe

• One expansion market is chosen first (French-speaking West Africa or Europe).
• Payment methods and billing currency suit that market.
• The message and examples are adapted to how that market works.
• Key pages exist in the market's language.
• Data obligations are checked: Law 09-08, GDPR for Europe, local rules.
• A local partner or a first reference customer is sought on the ground.
• Metrics are tracked separately for each market.

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