Free guide · E-COMMERCE · MOROCCO

Morocco E-commerce Guide and Checklist

A practical toolkit for online shops and brands selling online in Morocco, prepared by Hello World.

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This guide helps you sell online in Morocco on solid ground: key figures, how to organise cash on delivery, a budget grid, monthly KPIs, a 90-day plan and six checklists, from product pages to WhatsApp loyalty.

38.5Monline payment transactions in 2024, worth MAD 11 billion: up 20% in number and 11% in value. Bank Al-Maghrib, via Infomédiaire
≈ 60%of orders paid on delivery in some segments. An estimate from market players, not a national statistic (same source).
35.5Minternet users in Morocco at the end of 2025, or 92.2% of the population. DataReportal, Digital 2026: Morocco

What is inside

  1. 1Key figures
  2. 2Organising cash on delivery
  3. 3Budget planning worksheet
  4. 4KPIs to track every month
  5. 5Your 90-day action plan
  6. 6Online store checklist for Morocco: store and product pages
  7. 7Order confirmation and cash on delivery
  8. 8Ads and creative
  9. 9Retention and WhatsApp
  10. 10Moroccan retail calendar
  11. 11Before raising your ad budget

This guide goes with our page: Website and e-commerce development

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