In Part 1 you set the figures, the budget, the KPIs and the 90-day plan. This second part of the Google Ads and Meta Ads checklist gives the actions to tick, section by section, so that every dirham spent in Morocco can be linked to a contact or a sale.
Each list has 6 to 8 actions. Tick, date, and note who owns them.
1. Accounts and access: the base of the Google Ads and Meta Ads checklist
- The Google Ads account is in your company's name, with you as administrator
- The Meta Business Manager (Facebook, Instagram and ad accounts) belongs to the company
- The TikTok Ads account is in the company's name if you use it
- Your agency or freelancer has partner access, never your passwords
- Payment methods and invoices are in the company's name
- Google Analytics and Google Tag Manager belong to you
- An up-to-date list shows who has access to what
2. Conversion, call and WhatsApp tracking
- Every form submission is tracked as a conversion
- Clicks on the WhatsApp button are tracked
- Clicks on the phone number are tracked
- Purchases or quote requests are reported with their value where possible
- Each conversion is tested one by one before launch
- Leads land in a CRM or shared sheet, with their source
- The cookie banner and forms follow Law 09-08 (consent, declaration to the CNDP)
3. Google campaign structure
- One campaign per goal or main product family
- Tight ad groups with closely related keywords
- A negative keyword list to avoid useless searches
- Ads in French and Arabic if your audience searches in both
- Locations and schedules match your delivery or service areas
- Ad assets: call, location, sitelinks
- A bidding strategy based on the conversions you track
4. Meta and TikTok campaigns
- One clear goal per campaign: messages, leads, sales or awareness
- Creative designed for mobile, in vertical format
- Several creatives tested at once, in Darija, French or Arabic depending on the audience
- Remarketing audiences: site visitors, people who wrote on WhatsApp
- A calendar of peak seasons: Ramadan, Eid, back to school, summer, Black Friday
- Compliance with platform ad policies (health, finance, real estate)
- Creative refreshed as soon as results drop
5. Landing pages
- One page per offer, with the same message as the ad
- A fast page on mobile
- A short form and a clearly visible WhatsApp button
- Proof: past work, reviews, guarantees
- Answers to common questions (lead times, delivery, payment)
- Leads called back within the hour: they are nearly 7 times more likely to be qualified
Need help putting this into action?
Hello World runs Google, Meta and TikTok campaigns for businesses in Morocco, with call and WhatsApp tracking. Our "starting from" prices are published on our lead generation and advertising page.
FAQ
Should I choose between Google Ads and Meta Ads?
Not necessarily. Google captures people already searching for your offer; Meta and TikTok create demand. Start with the one that fits your goal, then test the other.
What budget should I plan to start?
It depends on your sector and goals. Fill in the worksheet from Part 1, then ask for a quote: the ad budget is paid on top of management fees.
Why track WhatsApp clicks?
In Morocco, many customers write on WhatsApp instead of filling in a form. Without this tracking, part of the contacts your ads generate stays invisible.
Who should own the ad accounts?
Your company. The agency gets partner access, which you can remove at any time.
How long before judging a campaign?
Give it time to collect enough conversions. The 90-day plan in Part 1 sets a rhythm: measure, launch, then optimise.
